Your VAR sends you a quote. We send you a recommendation.
Most VARs move product. We evaluate it first. That distinction changes what you buy, what you pay, and whether it actually fits.
The problem.
You reach out to a VAR because you need a product. What you get back is a quote shaped by whoever pays the highest margin, forwarded by a rep who has never deployed the tool and won't be around for the renewal. The evaluation is yours to do. The pricing is whatever one distributor offered that morning. And when you have a technical question, the answer is always "let me check with my SE" — and the follow-up takes a week.
The process isn't broken by accident — it's built to move volume, not to help you make a good decision.
What changes when you work with us.
| Typical VAR | Charting Cyber | |
|---|---|---|
| Incentives | Vendor SPIFFs and volume incentives drive what gets quoted. | We recommend based on fit. If a vendor is running a SPIFF, we'll take it, but it doesn't change what we recommend. |
| Evaluation | Sales rep forwards the vendor's pitch deck. | A practitioner with deep technical experience evaluates the product against your environment. |
| Pricing | One distributor. One price. Take it or leave it. | We evaluate the full cost — not just the sticker price. Licensing model, billing structure, and what you'll actually use all factor into the recommendation. |
| Scope | Three to five vendors they're partnered with. | 125+ vendor relationships across every major security, networking, cloud, and infrastructure category. |
| Continuity | New rep every 18 months. Renewal notice the week it expires. | Same contact every call. 90-day renewal heads-up. Lifecycle tracking from day one. |
| Technical | "Let me check with my SE." Follow-up takes a week. | Your point of contact has deployed the tools. You get a technical answer from the same person. |
Built on experience, not a sales playbook.
Vendor Selection
We don't guess. We scope your requirements, research the market, run comparisons, and deliver a recommendation with reasoning attached. No shortlists shaped by kickbacks.
Technical Depth
Your point of contact has hands-on experience deploying, breaking, and evaluating the tools we sell. When you ask a technical question, you get an answer from the same person.
Pricing Integrity
We look at the full picture: licensing model, billing structure, actual usage patterns. If an ingest-based SIEM costs less than a per-endpoint model for your environment, we'll tell you. No inflated margins. No mystery math.
Get a second opinion.
Already have a quote from another VAR? Send it over. We'll tell you if the product fits, if the pricing is competitive, and if there's something better out there. One hour. No obligation.
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